daiso

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DAISO ザ・ダイソー 広島段原ＳＣ店
広島市南区段原南1-3-52 広島段原ショッピングセンター4F

DAISO is the largest franchise of 100-yen shops in Japan owned by Daiso Sangyo Corp. (株式会社 大創産業 kabushiki gaisha daisō sangyō, headquarters: Higashihiroshima, Hiroshima Prefecture). Daiso has a range of over 100,000 goods, of which over 40 percent are imported goods, many of them from China. Many of these are own-brand goods.

Daiso sets itself apart from other 100 yen shops by choosing not to sell closeout or factory second merchandise. Instead, they keep prices low by purchasing directly from manufacturers in very high volume, a strategy often compared to that of Wal-mart.

Daiso often uses such locations as previous pachinko parlours for its retail outlets. They spend a lot of money on shelving and fixtures to help the stores compete with more high-end retailers. The stock of items retailed at each shop is varied frequently in order to increase repeat customers.

Daiso categorizes all its own-brand items on sale using the morpheme za, the Japanese representation of the English word "the", plus a category. For example, za hanabi is the category for fireworks, and za purasuchikku is the category for plastic items such as plastic buckets or trays.

In 2004, Daiso also started selling items priced at multiples of 100 yen, such as 200, 300, 400 or 500 yen.

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100 Yen Shops (Japanese: 百円ショップ hyaku-en shoppu, or One Coin Shops) are common Japanese shops in the vein of American dollar stores. Stocking a variety of items from clothing to stationery, housewares to food, each item is priced at precisely 100 yen. A recent variation of the 100 Yen Shops are 99 Yen Shops. Daiei also operates 88 Yen stores. Some shops, such as SHOP99, specialize in certain items, such as groceries or natural goods, but this is less common than the variety store model. The current Japanese sales tax of 5% is also added, making a 100 Yen purchase actually cost 105 Yen.

One supporter of 100 Yen Shops is Hirotake Yano, the founder of Daiso Industries Co. Ltd., which runs "The Daiso" chain. The first store opened in 1991, and there are now around 1,300 stores throughout Japan. This number is increasing by around 40 stores per month. One of the largest 100 Yen Shops is the Daiso in the Harajuku neighborhood of Tokyo. It spans four stories and over 10,500 square feet (980 m2). Larger still is the five story Daiso Giga Machida in front of Machida Station, Tokyo.

Similar shops have opened around other parts of Asia as well, some of them operated by Japanese companies such as Daiso. In Hong Kong, department stores have opened their own 10-dollar-shops (JPY140) to compete in the market, and thus there are now "8-dollar-shops" (JPY110) in Hong Kong, in order to compete with lower prices.

100 Yen Shops are able to keep prices down by purchasing goods internationally and in bulk. These goods come from countries with lower production costs, such that 100 Yen Shops may retail them for far less than the merchandise is worth.

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